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Phoenix ONE 's Business Planning Method
WHAT WE DO - with you and for you
Phoenix One’s Marketing Review Methods begin with an in-depth marketing and sales discovery
process in which we ask you many thought provoking questions about your business. Phoenix One then builds your marketing
program on a solid foundation of strategy and planning, combined with appropriate brand awareness activity and account management
functionality. The capstone phase of Phoenix One 's methodology is then provided in the lead generation phase. With this proven methodology, Phoenix One Marketing gives
you the tools to dramatically increase your customer and/or revenue base.
Phoenix ONE Methodology to Expand Your Business,Phase I - Discovery Session
This is a brainstorming session between principals
and/or key employees of your company and Phoenix One. Our goal is to clearly define your company's message, unique value proposition
and differentiators. More important, Phoenix One Marketing Discovery Sessions help to build the framework for your
Business, Marketing and Tactical Plans. Phoenix One Marketing Discovery Sessions usually include, but are not limited
to, discussions on any of the following areas:
· Develop the Vision and Unique Value Proposition
· Identify Target Markets and Competitors · Identify Differentiators of the Business
· Identify Growth Forecasts
· Develop 1, 3 and 5-year Goals · Funding Analysis · Assessment of Partners and Alliances
· Assessment
of Industry Analyst Positioning
Phase II - Strategy
& Tactical Planning
During this phase of the program, Phoenix One Sales and Marketing Team will assist
your company with the development of the Business, Marketing and/or Tactical Plans for each stated objective. Phoenix
One Sales and Marketing know that Tactical Plans are especially important as they help you to effectively manage
projects in progress. The purpose of all the aforementioned plans is to manage the expectations of all parties affiliated
with the objective and Phoenix One 's Marketing Engagement and Management Services. At your direction, Phoenix One can take
either a lead or consulting role in the development of these marketing Phoenix ONE 's Marketing's Incentive Based
Programs.
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Phase III - Brand Awareness
Brand Awareness is divided into three distinct
parts: Image Development, Marketing Communications and Target Market Awareness. These programs are the most well known of
marketing activities. To ensure success, you need to carefully integrate these activities in order to maintain proper messaging
and what your brand represents.
- Part
1 - Image Development. Image Development is defined as building the company's identity, i.e.,
the company's brand and message for public awareness. The creative aspect of these programs runs quickly, and costs are primarily
centered on production of the new materials. Image Development is usually completed in a matter of weeks. Initial Image Development
includes, but is not limited to, the following:
- Design overall "Look
& Feel" of the Company including Logo, Tag Line and Color Scheme
- Design
& Print Business Cards, Letterhead, Envelopes, etc.
- Design & Print
Press Release and Facsimile "Look & Feel"
- Design & Print
Presentation Template(s)
- Part 2 - Marketing Communications. Marketing Communications services are the
most commonly deployed of marketing programs. They represent the first step in delivering the Company's new image and message
to the public. Deliverables in this phase include, but are not limited to, promotional materials such as:
- Collateral - Brochures, Sales Presentations, Data Sheets, Features & Benefits, Frequently Asked Questions, etc.
- White Papers
- Website Analysis
& Design
- Website Content Development
- Company Giveaways & Promotional Items
- Part 3 - Target Market Awareness. Target Awareness
campaigns focus on "getting the word out" on your company. These programs include specialized areas of marketing
such as public relations, advertising, events planning and other forms of positive exposure. These programs are built to build
a positive impression of the Company's brand within the various target markets (customers and prospects in specific verticals)
that are identified in the Marketing Plan. Generally, these programs are priced on a retained basis. Target Awareness campaigns
include, but are not limited to:
- Press Releases
- Advertising
- Public Relations Programs to promote significant wins, new
product announcements, etc.
- New Product Launches
- Case
Studies & Testimonials
- White Papers
- Events
Planning - Trade Shows, Sales Seminars
- Internet Marketing Campaigns
Phase IV - Account
Management
Phoenix One believes that healthy revenue growth is dependent upon two critical factors: building
and maintaining accurate sales and marketing databases, and sustaining a sufficient sales pipeline. To meet these two goals,
we offer support for a variety of sales management / customer relationship management solutions including ACT! - and, in fact,
we have an ACT! Certified Consultant on staff. We can also provide support for GoldMine and "high end" sales management
solutions such as Sales Logix and others. Our goal is to provide you with a solution that works, in your business situation.
Our customized account management solution will help you to maintain an updated and accurate customer and prospect database
- which will enable you to monitor, manage and report on all your customer contact information. The ultimate goals of this
phase are to keep your current customer base happy and to convert your sales prospects into customers!
Phase V - Lead Generation
To help you to sustain healthy revenue growth, Phoenix One specializes in developing customized
Lead Generation programs that will help you to build a pipeline of qualified prospects. Lead Generation programs vary based
upon frequency, scope and resources required and medium used. Our goal is to build a sustainable, ongoing program that is
coordinated with your Target Awareness (advertising, internet marketing, direct mail) campaigns. Depending upon your needs
and available budget, Phoenix One is experienced in building customized lead generation programs that bring results to your
bottom line.
Call Today : (877)-934-5447
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