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CUSTOMER DATABASE ANALYSIS or CREATION
Phoenix
ONE's PROSPECT-or will literally mine your current customer database to determine which of your customers are
the best as well as which customers are the least active.
From the information gathered we will identify your
most promising prospects, assess how well you've targeted them, recommend optimal sales-territory balancing, and analyze how
effectively your marketing generated leads and your leads generate sales.
STRATEGIC PROSPECT-or MARKETING
Phoenix ONE will create
a prospect list based on your database analysis, further define your target using industry demographics, and identify key
decision-makers.
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STAGE 1 OF PHOENIX ONE'S PROSPECT-or
DOES THE FOLLOWING:
1. Customer Segmentation:
Differentiate among your best and worst customers; identify cross-selling opportunities within your customer base.
2.
Market Penetration: Determine how well you've penetrated your target markets and see where your greatest opportunities
lie.
3. Territory Balancing: Determine how to deploy your sales force or distributors equitably.
4. Response
Analysis: Determine if your sales and marketing programs are attracting qualified leads.
5. Conversion Analysis:
See what types of customers tend to become repeat customers, or what types of leads historically become customers.
STAGE
2 OF PHOENIX ONE'S PROSPECT-or DOES THE FOLLOWING:
1. Create Prospect List: After customer database analysis, identify the best
prospects that are similar in demographics to your best customers.
2. Targeting: Further target prospects by standard
demographics such as industry, number of employees, sales and others.
3. Contact Information: Provide contact information
on specific decision-makers such as purchasing executives and staff, engineers, management, and other personnel.
4.
Delivery: Will deliver data via e-mail, disk, and printed report.
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