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PHOENIX ONE'S MARKETING VALUE CHAIN
 The Marketing Value Chain is Phoenix ONE’s unique concept that mixes and matches the right marketing components and
strategic sales solutions to your company's specific situation. Cost Effective--Time Efficient--Success Driven are the Keys
to Phoenix ONE 's ROI Marketing Programs
If you're a start-up
or mid-sized company launching a new product, you'll want to immediately focus on generating qualified leads
through a variety of guerilla marketing techniques that include Direct Marketing, E-marketing, and Sales campaigns.
If you're already established in the industry, you'll want to increase your mind-share by building your products,
brands and services through a more comprehensive program.
Components of the Phoenix ONE Marketing Value Chain include:
STRATEGIC
PLANNING ANALYSIS and MARKETING BLUEPRINT:
Phoenix ONEwill review your existing marketing
plans to help determine what's missing or Phoenix ONE can develop a comprehensive Strategic
Marketing Plan that describes what you want to achieve and the steps that you need to
take to get there.
SWOT STRATEGIC THINKING:
Strengths Weaknesses Obstacles and Tactics
- We review with you each of these affecting your business in the short term and for the long term. Phoenix ONE's Sales
and Marketing Solutions provide you the means to formulate a unique strategic plan
to meet and exceed your marketing challenges.
Find New Ways to Stay
in Closer Contact 4with
your customers and provide prospective clients the ability to learn about you, your Company, and your products. Phoenix One will work and mine your database for market growth and prospect generation.
If you do not have a database marketing program, Phoenix One will set it up, manage it, administer it, and in many cases set
up sales structures on your behalf.
GOLDMINE
ACT
Quote Werks
MS Contact Mgr.
SALES
LOGIC
SALES
FORCE. COM
COLLATERAL
DEVELOPMENT: Brochures -Catalogs- Sales Materials
You have marketing pieces, but you're not
sure they fit together? You have created a direct-mail piece, or a brochure, or an advertisement but you want to increase
its effectiveness and response? Phoenix One will review your materials and give you specific comments and suggestions to improve
them to target markets.
Phoenix ONE's Award Winning Creative Design
Team and Art Director do the following:
- Strategic Marketing Ideas Before any Piece
is Developed-Develop a Unique Sale Proposition for
the Design and Your Company
- Creative Branding to Fit the Market and Strategy Develop
a Unique Marketing Proposition for the Piece
- Creative Development of the Piece (brochure,catalog,product
sheets)
- Execution of the Materials
- ROI Review
E
MARKETING 4
You have heard about EMarketing, E Commerce and E Strategies, but are unsure of what they mean or how they affect
your business. Phoenix One develops your E Marketing Programs and you can find New Ways to Stay in Closer Contact
with your customers and provide prospective clients the ability to learn about you, your Company,
and your products
SALES MANAGEMENT PROGRAMS: 4
Running advertisements and promotional campaigns are
not enough to stay ahead of the competition in this economy. To be successful you need a strong sales position
that is well integrated into your internal systems and market.
Phoenix
ONE helps clients to get the most out of their sales force by offering a wide range of direct marketing and sales management services 4. Phoenix ONE is qualified to evaluate every aspect of your sales organization including:
- Sales Personnel
and Management Development 4
- Recruitment and Retention
- Skill Development and Motivation
- Departmental Integration
- Sales Organizational Development including Independent
Reps
- Sales Planning
- Systems Analysis, Reporting and Forecasting
E Business
Marketing We Build It and They WILL Come.
WEBSITE DESIGN & SEARCH ENGINE
OPTIMIZATION 4
Phoenix One offers
a wide range of Internet related
services to help you succeed in the E-Economy. E Business IS
A REQUIREMENT OF EVERY BUSINESS TODAY!
The Phoenix One team and our Product Partners will work
with you to design an attractive, user friendly website that can secure new business and increase customer loyalty. We use
the highest level of web technologies to meet the challenges of today and the future. Our web design technologies and services
include:
- Design
- Architecture
- Graphics - Static to Flash
- Email Systems
- Request Forms
- E Catalogs - Static to Shopping Cart (E Commerce)
- Client Private Presentation Centers
- Premier Hosting Partners
- Complete Site Optimization 4
for Search Engine Exposure
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Offices: Ramsey New Jersey |
Mahwah, New Jersey
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