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Small
to Mid-Sized Companies Business Planning, Marketing Solutions and Sales Management
WHAT WE DO
Phoenix ONEs Marketing Review Methods
begin with an in-depth marketing and sales discovery process in which we ask you many thought provoking questions about
your business. We seek to understand those issues most important to you and those most affecting your business. Phoenix
ONE then develops a marketing review and communication plan on a solid foundation of analysis, strategy and planning, combined with appropriate brand awareness
activity and account management functionality. The capstone phase of Phoenix ONE's methodology is then provided in the
lead generation phase. With this proven methodology, Phoenix One Marketing gives you the tools to dramatically increase
your customer and/or revenue base.
Phase I - Discovery Session
This is a
brainstorming session between principals and/or key employees of your company and Phoenix ONE. Our goal is to clearly define
your company's message, unique value proposition and differentiators. More important, Phoenix One Marketing Discovery Sessions
help to build the framework for your Business, Marketing and Tactical Plans. Phoenix ONE Marketing Discovery Sessions
usually include, but are not limited to, discussions on any of the following areas:
· Develop the Vision and Unique Value Proposition
· Identify Target Markets and Competitors
· Identify Differentiators of the Busines
Identify Growth Forecasts
· Develop 1, 3 and 5-year Goals
· Funding Analysis
· Assessment of Partners and Alliances
· Assessment of Industry Analyst Positioning
Phase II - Strategy
& Tactical Planning
During this phase of the program,
Phoenix One Sales and Marketing Team will assist your company with the development of the Business, Marketing
and/or Tactical Plans for each stated objective. Phoenix One Sales and Marketing know that Tactical Plans
are especially important as they help you to effectively manage projects in progress. The purpose of all the aforementioned
plans is to manage the expectations of all parties affiliated with the objective and Phoenix One 's Marketing Engagement and
Management Services. At your direction, Phoenix One can take either a lead or consulting role in the development of these
marketing plans and Sales Management Programs. Billing for these types of programs can be based on a retainer or on a project
(hourly fee) basis. There are very few production costs, i.e., printing costs, presentation development, etc., associated
with this phase. Ask about Phoenix One Marketing's Incentive Based Programs.
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Phase III - Brand
Awareness
Brand Awareness is divided into three distinct
parts: Image Development, Marketing Communications and Target Market Awareness. These programs are the most well known of
marketing activities. To ensure success, you need to carefully integrate these activities in order to maintain proper messaging
and what your brand represents.
- Part 1 - Image Development. Image
Development is defined as building the company's identity, i.e., the company's brand and message for public awareness. The
creative aspect of these programs runs quickly, and costs are primarily centered on production of the new materials. Image
Development is usually completed in a matter of weeks. Initial Image Development includes, but is not limited to, the following:
- Design overall "Look & Feel" of the Company including Logo, Tag Line and Color Scheme
- Design & Print Business Cards, Letterhead, Envelopes, etc.
- Design & Print Press Release and Facsimile "Look & Feel"
- Design & Print Presentation Template(s)
- Part 2 - Marketing Communications.
Marketing Communications services are the most commonly deployed of marketing programs. They represent the first step in delivering
the Company's new image and message to the public. Deliverables in this phase include, but are not limited to, promotional
materials such as:
- Collateral - Brochures, Sales Presentations, Data Sheets, Features & Benefits, Frequently Asked Questions, etc.
- White Papers
- Website Analysis & Design
- Website Content Development
- Company Giveaways & Promotional Items
- Part 3 - Target Market Awareness.
Target Awareness campaigns focus on "getting the word out" on your company. These programs include specialized areas of marketing
such as public relations, advertising, events planning and other forms of positive exposure. These programs are built to build
a positive impression of the Company's brand within the various target markets (customers and prospects in specific verticals)
that are identified in the Marketing Plan. Generally, these programs are priced on a retained basis. Target Awareness campaigns
include, but are not limited to:
- Press Releases
- Advertising
- Public Relations Programs to promote significant wins, new product announcements, etc.
- New Product Launches
- Case Studies & Testimonials
- White Papers
- Events Planning - Trade Shows, Sales Seminars
- Internet Marketing Campaigns
Phase IV - Account Management
Phoenix One believes that healthy revenue growth is dependent upon two critical factors: building
and maintaining accurate sales and marketing databases, and sustaining a sufficient sales pipeline. To meet these two goals,
we offer support for a variety of sales management / customer relationship management solutions including ACT! - and, in fact,
we have an ACT! Certified Consultant on staff. We can also provide support for GoldMine and "high end" sales management solutions
such as Sales Logix and others. Our goal is to provide you with a solution that works, in your business situation. Our customized
account management solution will help you to maintain an updated and accurate customer and prospect database - which will
enable you to monitor, manage and report on all your customer contact information. The ultimate goals of this phase are to
keep your current customer base happy and to convert your sales prospects into customers!
Phase V - Lead Generation
To help you to sustain healthy revenue growth, Phoenix One specializes in
developing customized Lead Generation programs that will help you to build a pipeline of qualified prospects. Lead Generation
programs vary based upon frequency, scope and resources required and medium used. Our goal is to build a sustainable, ongoing
program that is coordinated with your Target Awareness (advertising, internet marketing, direct mail) campaigns. Depending
upon your needs and available budget, Phoenix One is experienced in building customized lead generation programs that bring
results to your bottom line.
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