Phoenix ONE e-Newsletter Marketing Consulting
Services & e- Marketing Programs
An
email newsletter— or e-newsletter— is one of the most inexpensive and effective ways to communicate with your
customers and prospects in a friendly, professional way. Your e-newsletter — if it's done right — can be one of
the most powerful marketing tools in your arsenal. Phoenix ONE Marketing can provide the solution to your enewsletter issues.
Phoenix ONE's consultant approach to plan, develop, build and grow is your marketing solution.
Email Newsletter Conception and Development
Phoenix
ONE marketing solutions will help you develop a plan and set up an email newsletter that helps nurture ongoing relationships
with clients and drive leads from new customers. We work with you closely, one-on-one, to understand your business and your
customers so we can tailor an email newsletter that exceeds their expectations.
Conception
and development includes:
Audience profile - The first step is
to determine your target audience. Who are they? What motivates them? What action do you want them to take and what perception
do you want to give them? Our consultant group does the analysis. |
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With an e-newsletter you can:
- Promote your business and reinforce your brand
- Lend credibility to your business and establish trust with your customers
- Stay in touch with your customers and prospects
- Capture email addresses of prospective future customers
- Close the Gap with Customers and Expand the Gap
with Competitors
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Concept development – Next, we
look at what kind of articles will appeal to your target audience. We decide how many articles each issue should contain,
and if you should include guest authors. We’ll determine how often you should publish, what to name the newsletter,
and lay out a plan for the next 12 issues.
Article writing – Phoenix
ONE marketing will help to create content and work with you to provide relevant information for your target audience.
Website integration & search engine optimization – Phoenix ONE marketing consultants willl provide sign-up ability and web code
to allow people to subscribe directly from your website and make recommendations for how to archive past issues and maximize
their search engine optimization potential.
Newsletter Format design and development –
Should your newsletter include the complete text of the article, or just have summaries with links to read compete articles
on your website? Phoenix ONE will weigh the pros and cons of the different approaches. Phoenix ONE marketing
consultants will design and create a custom format that complements the look of your website and includes appropriate
links to areas within it.
List building – Phoenix ONE Marketing
will discuss how to get email addresses on your list, as well as how to comply with the CAN-SPAM act.
List management account setup – Phoenix
ONE Marketing will set you up with an account and upload any customer email addresses you already have. Phoenix ONE can
manage that account and do all the work!
Newsletter First issue launch –
Phoenix ONE Marketing will send out your first issue and report back on your open rates and click-throughs.
Email Newsletter Management
You
got your first issue out, now what? We’ll help you adhere to your 12-month plan by editing your content, getting it
set up in the template, and delivering it reliably and dependably, month after month.
Email Newsletter Content Creation
It’s
tough to find the time to write a new article ever month. We can help ghostwrite articles that appeal to your audience and
help position you as an expert in your field.
Email Newsletter Coaching
You’re
a do-it-yourselfer, but you just need a little guidance along the way. You can pick our brains to your heart’s content
as we guide you through the steps to launching your email newsletter.
Email Newsletter Search Engine Optimization
(SEO)
You’ve
already got an email newsletter, but aren’t taking advantage of its search engine optimization potential for your site.
We’ll develop a strategy for archiving the past issues on your website in a way that attracts additional search engine
traffic and increases the popularity of your regular website pages. This service is included in Concept and Development.
Contact us to get started on your email newsletter
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