It is one
of the number one questions we get asked, "How do I get a bigger email list?" It's a loaded question and the answer for us
is simple, "It depends!" I know it sounds like a bit of a cop out, but here I've attempted to
give 5 (hopefully new) ideas to help you grow your list. Clients who choose these simple suggestions have enjoyed success
for capture and in turn conversion. 
1.
Include a registration form on your site
- If you haven't already done so and you have a website, immediately put a sign-up form on your site. www.phoenixonesales.com shows ours Offer a "giveaway" free and there are no limits or charges for how many email addresses
you can have on your list. In fact, you may want to have multiple forms on your site if you want to track where people are
signing up. We recommend that you put a link or the actual email address sign-up box on as many pages as possible within your
site.
Try
not to ask too much of your recipients, only what you need, then once you establish more of a relationship with them you can
find out more about them.
2.
Got an offline business? Ask for the email!
- Do you have a physical location that your customers come to? There are a number of ways to capture email addresses. You
can put up a fishbowl to collect business cards and give something of value free. You can have a sign up book on your counter
asking people to sign up for special offers. Then once per week you can enter them into your contact management system. If
a fishbowl isn't your thing, check out Displays 2 Go for some ideas on other counter top boxes.
3.
Do you sell online? After your customer has purchased from you,
why not direct them to a page that hosts your sign-up form? They've just had a great experience purchasing from you, they'll
be sure to want to hear from you via email with special offers.
4.
Pop-up windows - When someone leaves your site, why not try
a pop-up window as they're leaving asking them to sign up for your offers or newsletter? You'd be amazed how many people will
actually give their information to you on their way out if it's compelling. Remember though, if users have pop-up blockers
activated in their browsers, they won't see your sign up form.
5.
Leverage other websites - Contact other sites where your target
audience may be visiting. Then ask to partner with them to include your newsletter sign up in their communications and you
can do the same with the partnering site. Both of you collectively can grow your newsletters together!
Hope
I've sparked some new ideas for you to grow your email list. Anyone have other ideas? Love to hear them.
Read about Phoenix ONE Marketing e News Services to Promote your Business.
