Phoenix ONE - Where and
how we Begin 1.Communications Strategy
Phoenix ONE's first step with every client is to develop a communications strategy and marketing
plan mix. This process provides a roadmap for each client's program.
Communications
Strategy: Understand Markets, Assess Business Needs, Evaluate Available Resources, Choose Tactics, Create Timeline
There
are five steps to our developing a communications strategy:
- Understanding Your Market -Where you were, Where you are and Where you want to go!
Gauge
key players, market position, market influences and changes. SWOT
- Assessing Your Business Needs
Determine
primary objectives, competitive pressures, barriers to success.
- Evaluating Available Resources
Consider
strengths and weaknesses, budget, staffing, time.
- Choosing Appropriate Tactics
Integration
of public relations, advertising, direct mail, Internet, trade shows, etc.
- Creating a Timeline
Establish short-term
vs. long-term goals, accommodate seasons and market cycles, link corporate development to industry events.
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