As Published in Wells Fargo Bank's Small Business Newsletter . . . Your proposal
offers you three basic opportunities to differentiate your company and your services. According to Simmel, you should always
offer a unique selling proposition, a unique marketing proposition and a unique value proposition. "You must determine
your particular strengths in solving a 'prospect's needs. . . . .You must look at every response in the form of an opportunity
to highlight your business, and its ability to solve and exceed a prospects needs. If you have a way
to solve a prospect's problem, that's what you bring to the table; define it and drive that point home. The response needs
to showcase the capability that makes you unique". Bill Simmel, Phoenix ONE Founder as published
in Well Fargo Bank's Small Business Journal June 2005
As Published
in Sales & Marketing Magazine In today's market . . . most business managers and owners spend a greater amount of time working IN their business,
and too little time growing it.". . ."Inevitably, this creates a great reliance upon a FEW major customers.
. .They will control Your Business; Your Growth, Your Profits and Your Independence... doesn't this
contradict all the reasons you decided to be in your own business... What are you doing to change this"? . . . Bill
Simmel, Phoenix ONE Founder as Published; SM Builder Magazine Sept 2004
As Published In American Express Open Forum: Your being an entrepreneur
can be the most satisfying/frustrating thing you'll do with your life. Understand there's a lot more to it than supply/demand
curves, business plans, target markets, financial projections. Most of it won't be taught in a business school, in most
cases it will be up to you-but isn't that's the meaning of being an entrepreneur- Your dreams/passions/hard work applied to
sound business principal...Every business owner must consider new ways to attack old problems, and create a value to his customers.
Without that value there is no business. Bill Simmel, Phoenix ONE Founder as Published; Amex
Open Forum Magazine November 2008
Read What People are Saying: " During
our Annual Sales Meeting, we gave the floor to Phoenix ONE and the next thing we knew our team was engaged. The presentation
was unlike other speakers we brought in, it was forthright and actual. Bill Simmel gave us a new way to approach our customers
and make it fun to learn. He discussion on POTENTIAL LOST was fantastic. ". . Richard Owens, CEO, GenCOM
Information Systems, Richmond, VA. Annual Sales Meeting June 2005
"Mr. Simmel
had us laughing one minute and waiting to jump into our clients' boardrooms the next " ... " I highly recommend
this session for anyone looking to improve their sales practices "... Jack McKenon, VP, OTRC
Industrial Group, Texas, Group Meeting March 2006
..."Bill Simmel,
provided insight into operating a small business that comes from real experience. Our Symposium was enriched by his presentation
on small business marketing, and pitfalls. With a group of 500 people, Bill captured the crowd and was given double
the allotted time on stage just to please the audience and answer the many questions". . . . Kristen Ellerwood, Director Southern Calif. SBA Challlenge September 2009
"...Without
question Bill's delivery is pure energy, his message on target, and provided in terms that all our people enjoyed and related
to....I personally was impressed with his follow-up 2 months later with individual sales people to see if they were having
any problems or needed any help. He goes wll beyond the exntra mile...We highly recommend Bill and Phoenix One for your meetings." Robert Ambrose SoCal Industrial Systems, CA. November 2009
"Bill Simmel provided new ways to look at my business, and assist in three product launches. We would
not have gotten the sales nor have done it in the time we did without his unique way of discussing our business. At times,
we thought these were strange things to consider, but guess what! Every one of those questions proved critical, and without
his help we would not have had the answers before the questions were asked. Literally, he gave us the answers to the test
the market gave us. We highly recommend both Bill and his Phoenix One team to work with you. We continue to work with them
for guidance and marketing. Robert Plumb Westdyne Products and
Engineering - Paramount, CA. July , 2010
Mr. Simmel spoke to our member group on
the topic; "Starting Your Own Business, Ready, Aim Fire". His delivery and outlook on
what it truly takes to start a business and keep it running was fantastic. He provided information on unique issues most in
the audience never considered...His spin on what it really takes, and driving home the factor, "are you really ready",
probably saved many from making a big mistake...there were topics many never considered...Our audience was thankful he stayed
much longer than expected and answered all the questions posed with terms everyone understood..., "We
highly recommend him as a speaker for your event." Lamar Robinson, Vice Chairman Chamber
of Commerce, Queens, New York March, 2010
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