Electrical Industry Marketing Consultants

Are you as an Electrical Industry Company, Wiring Device Manufacturer International Company or Electrical Distributor:

Require increase in sales or sales entry in the North American Wiring Device Market
IEC 309 vs IEC 60309 vs UL Standard 1686 C1 configurations affect your ability to find customers.
Tired of Strategic partners providing the same excuses for the non-increase in sales and profits.
Feel the need to improve your sales position, but are unsure how?
Keep using the "same old" methods without success?
Want and need to do more marketing, but cannot find the skills within your organization and you have considered hiring a consultant?
Require new marketing methods to penetrate new or existing markets for sales growth in the electrical wiring device market, electrical market, and electrical manufacturers market?
Need to expand your customer base, because a few large customers control your sales and profits?
Require Marketing Consultant and Sales consultant skills that may not exist in your International Electrical Products, company?
Have written, tried writing or cannot write Business Plans, Marketing Plans, and Sales Plans that can measure marketing success and provide sales and marketing, direction in the electrical wiring device industry, and the IEC 60309 electrical plug and IEC 60309 electrical wiring device markets.
Reach out on a DAILY basis with NEW methods to find NEW customers?
Developed a NEW database of electrical industry prospects to market your products?
Require Employee Improvement, Sales Training, Customer Service Training, Personnel Training, or Marketing System Development and your current managers cannot find the time or may lack the skill sets.
Have a B2B Internet Strategy to capture NEW Business for OEM, End Users, Contractors for Wire and Cable, Electrical Hardware, Electrical wiring devices, IEC 60309 products including plugs and connectors. Distributors Line Cards business? - or Understand how to implement one?
Require an Exceptional working Database of users to "jumpstart" your sales efforts. Goldmine, ACT, Salesforce.com- we maintain an active database. Rental Lists and subscriptions are available.

HAVE YOU? Considered Joint Venture, Strategic Alliances or multi-country distribution channels; but, have been frustrated, confused or worse yet, lost valuable time and money. Developed these Agreements only to see them produce little results?

FIRST: E-mail, on-line auctions, standardized desktop tools, electronic document sharing, and even mobile phones have made information flow more readily within buyer organizations, across industries, and even, sometimes inadvertently, across competitors. More information is just the beginning. Equally important is what end customers and distributors have done with it by developing detailed data on their purchases, comparing how and how often they buy goods from competing producers, and extracting concessions from these companies.

The Internet and e-business has permanently changed the face, and faces in the Electrical Industry, and in fact has permanently redefined electrical industry sales channels and marketing models.The velocity of information providing prospects and customers with data has never been faster, greater, or available to more people.

NEXT: What are your managers or strategic partners doing about your concerns to grow your business and sales? Do they provide the same ideas and ways to increase your market share, only one issue, your share never increases!

Your managers or co-op partners think a website, new brochures, manpower and even a database of names are all they need to increase sales and profits! WRONG! You Experience-

Sales going up and profits going down, then sales going down and profits going down further!

Their answer, we need; a new website, newer brochures, more salesmen, different products and of course BETTER pricing, and in fact increase expenses to chase a declining market. OR an EVASIVE MARKET.

They miss the mark and the market! Their error and sometimes inability is non-strategic thinking and mis-directed product placement.

Fact: Your website is already out of date and forget the brochures they were out of date the same day they arrived from the printer. You will NEVER have the best price, the best distribution channel or even the best salesmen - Fact is neither will your competitor.

You look for new products and your managers provide the same products just packaged differently - Lack of marketing input and strategic direction. And new salesmen, the same managers training them with the same old ideas! Nothing cutting edge there! Next you face,

Currency fluctuations affect inventory, the velocity of information affects pricing even more, and of course many managers are simply “stale” with outdated ideas and frames of reference to combat this dilemma.

The “key-players”, products and producers change on a continual basis. Your strategic positions must be analyzed and reinforced with strategic marketing management

Consider the following:

Electrical products find their way into new sales and distribution channels; but your company is off-target. Your electrical product pricing is under duress from new channels; or you are an off shore electrical manufacturer and cannot get your products in front of the OEM, End User, or electrical distributor. In certain cases, your Brand may be hidden with an outdated strategic alliance or simple sales agreement - You cannot live with the agreement, but your product sales do not exist without it!

Is your company fighting to keep your electrical product sales at a pace with last year, and last year sales were up but profits were down? Maybe your marketing direction and management need a new look.

Finally, an electrical industry marketing and management company with prime experience in the electrical market including international electrical products. Phoenix ONE's experience in electrical wiring devices will create immediate penetration for your Company, Your Brand and Your Products. Are Your Electrical Product Sales Stuck in the Same Place for the past few years, or

Phoenix ONE Sales, Marketing, + Communications provides Electrical Manufacturers, Electrical Distributors, Electrical Manufacturers Reps, with the highest level of Marketing Solutions for both traditional marketing, and internet marketing in the Electrical Industry, with specific emphasis for: Electrical Distributor Line Cards, Control Connectors, Electrical Hardware, Electrical Wiring Devices, Disconnect Switches, and Mechanical Interlocking Systems. Special Experience is established in Control Connectors, Electrical Hardware, Wiring Devices, IEC 60309 formerly (IEC 309) Configurations, Pin and Sleeve Wiring Devices, IEC 60309 fomerly IEC 309, Plugs, IEC cable assemblies, Cables, and International Configurations. Phoenix ONE can open your company to the electrical industry and provide immediate return on your investiment. Our experience will exceed your expectations for brand advancement.

Phoenix ONE Sales + Marketing Solutions' for Electrical Manufacturers, Wiring Device Manufacturers, Electrical Manufacturers Reps, and Electrical Distributors Programs, are designed to improve sales results, generate strong brand awareness and increase customer loyalty. OnSite traditional marketing solutions, sales planning combined with E Business strategies, Phoenix ONE will develop focused electrical industry business plans, marketing programs and sales plans to achieve your electrical marketing goals. Phoenix ONE can develop and develop electrical industry marketing programs to grow your business or refocus your core electrical products to reach new marketing channels.

Phoenix ONE Sales and ability to open marketing channels for electrical manufacturers, electrical distributors and electrical reps is second to none. From wiring devices to disconnect switches our marketing data is current and will enhance your position, expand your market or shure up slumping sales.

FIRST: Marketing Blueprint Analysis – We will analyze your market, customers, competitors, and sales channels. Phoenix ONE will then create Business Plans, Sales Plans and Marketing Strategies and strategic business models for Electrical Manufacturers, Electrical Distributors, Electrical Wiring Device Manufacturers, Cable Assembly Houses, Wire and Cable Manufacturers, Lighting Manufacturers, IEC 60309 Manufacturers, Electrical Disconnect Switch Manufacturers, Mechanical Interlocks, and Safety Disconnect Switch manufacturers, and all industrial and commerical electrical distributors. The Marketing Blueprint provides you with a variety of approaches to estimating all electrical products, cable assemblies, wiring devices, NEMA, and, IEC 60309 formerly IEC 309 electrical products market demand, analyzing buyer behavior, exploring competitors' strengths and weaknesses, and evaluating new product ideas for the electrical industry, and wiring device markest.The Sales Plan provides the Roadmap to acheive sales growth in the Electrical Industry.

We will match your sales and growth objectives to the right strategic Business Model and Marketing program elements. Business Plans for Electrical Manufacturers, Electrical Distributors, and Electrical Manufacturer Rep Companies, Marketing Plans for Wiring Device Companies, Mid Sized Electrical Manufacturer's Marketing Plans. Read more on Phoenix ONE's marketing methodology →

NEXT: Differentiation Analysis

To be successful, YOUR Electrical Products Company MUST differentiate Itself and YOUR Electrical Products from ALL others,

this will provide you a unique position in the electrical marketplace. If everyone perceives your products as commodities, guess what they become! After all, if you can't differentiate your electrical industry marketing and wiring device products from your competitors', how can you expect the same of customers - who are much less familiar with electrical products and the market? Our emphasis for IEC 309 wiring devices and electrical plugs, connectors can be truly differentiated from other electrical companies with Phoenix ONE's electrical market experience.

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