In today's market, it takes more than good products
and services to succeed. Chances are, you're faced with more competitors than ever, each just as dedicated as you are. To
come out on top, you've got to act strategically to meet your customers' unique needs better than the competition. How?
One of the hottest strategies in marketing today is
CRM or Customer Relationship Management. CRM is a solution to learn more about customers' needs and behaviors in order to
develop stronger relationships with them. After all, good customer relationship is at the heart of business success. The stronger
the relationship between the customer and the business, the more likely the customer will give you repeat business.
Customer relationship management (CRM) is about understanding
the customer's needs and leveraging this knowledge to increase sales and improve service.
CRM involves the consolidation of customer information
in a single database, also known as Contact Manager and the re-engineering of business processes around the customer.
The goal is to have all interactions with a customer recorded in one place to drive Production, Marketing, Sales and Customer
Support activities. Statistics suggests, it costs companies 5 to 10 times more to acquire new customers than to hold on to
existing ones.
Using sophisticated Contact Management CRM softwares
like ACT or Goldmine companies can :
- Provide better customer service
- Discover new customers Increase customer revenues
- Cross sell products more effectively
- Help sales staff close deals faster
- Simplify marketing and sales processes
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