User Profile & Persona:
Understand your potential users, how they search and what they want from your site.

Information Architecture:
Like an architect's blueprint, the basic layout of your site before design or coding takes place.

Professional, Clean Design:
The look of the site, delivering high perceived value with an emphasis in the right places. 

Conversion Points or Calls to Action:
E-quote, RFQs, registration, e-Newsletters will help deliver conversions.

Integrate Custom Applications:
Many businesses have very specific requirements to fit their unique business model.

Importance of Usability

Your Web design team should be intimately familiar with "Web site usability" (the practice of making a site easy to use based on customer research).  Unfortunately, most designers are good at design (i.e. making something look nice) and have not been educated or practiced in the usability space.  Based on Web site usability best-practices, learned conventions and minimum standards, every site should have:

·          Easy and intuitive navigation

·          Easily accessed and relevant information

·          Unique, well-positioned content tailored for your visitors

·          Strong first impression and perceived value

·          An easy way to get to the same information on another day (during another search)

Phoenix ONE focuses on the concept of user-centered Web design—meeting the needs and wants of your prospect and customer is our first priority. We combine this design excellence with technical expertise to make certain your Web site is impressive, effective and provides a fluid path from marketing point A to closing point Z. End result: a satisfied customer.

Phoenix ONE is passionate about how best to build a site to server your customer and NOT cater to opinion (ours or yours), conjecture or simple aesthetics. With a decade of experience we have built our design principals to ensure the highest perceived value and best conversion rate.

Unlike many small Web design shops, PHOENIX ONE Marketing will deliver a custom marketing site that meets the specific needs of your customer.  Combining the elements below with our 5 Step Process is what ensures your site goes beyond just a new subjective "look and feel."