Phoenix ONE Marketing's  Founder, Bill Simmel is a true practical “hands-on” professional with over 38 years experience. Bill Simmel has a unique insight into What Makes Businesses Run, and What Makes Companies Stall. Before Phoenix ONE, Bill Simmel began his career and worked 15 years in various sales & marketing management positions with the Fortune 100 Corporations, Gulf & Western Industries, and Pullman-Kellogg.

Deciding it was time; in 1985 Bill Simmel started his first startup company in the industrial electrical products market. Bill Simmel solely planned, developed and founded a B2B startup that marketed products throughout North America to OEM's, distributors, and direct to Fortune 500 end users. He also personally developed unique private brand labeling agreements with two Fortune 200 Companies. His Company's expansion into International markets was also extremely successful.

During this same period, Bill Simmel served on the Management and Marketing Advisory Board of a large, very stagnant, and truly, market challenged German Multi-National Company. Simmel advised on matters of product development, employee training, market growth, and strategic business expansions. Bill Simmel ’s contributions to that German Company provided its dynamic growth and global market expansion in Europe, UK, South Africa, South America, and the Far East including China.  

In starting that first company in 1985, Simmel encountered and successfully conquered the plan, build, develop, and grow phases all startup companies’ experience. He has a true capacity and ability to develop organizations and markets. Bill Simmel solely managed it as COO for 15 years acquiring 26% Market Share and a 31% EBITA.  Bill successfully transferred his equity and sought retirement in 2000 at the age of 50!

In early 2001 Bill learned something "new”..."Competitive Business Juices Can Never Retire; and There Is Only So Much Time You Can Spend on a Boat or Ski Slope", seeking the need to rekindle business challenges and entrepreneurial spirit became quite evident. Simmel’ s want to find a business vehicle to combine experience with current business relevancy, and fulfill distinctive business needs for clients, directed Bill Simmel to start a new business venture, Phoenix ONE. 

Phoenix ONE signified a rising from the ashes with a renewed spirit of direction and energy.

Today, Phoenix ONE has provided management and marketing services for over 130 companies throughout 28 states in the US, to companies in Canada, UK, Germany, France, Austria, Switzerland, Italy, Taiwan, and Korea. One client has revenues over $2 billion and a handful of Phoenix ONE 's clients are pure sole proprietor business startups. Today, Phoenix ONE 's staff is comprised of other true business tested professionals that provide their unique expertise to specific needs for companies.  

Bill Simmel founded Phoenix ONE rekindling a true unique competitive spirit in rising from "Burn Out Ashes": Phoenix ONE is founded on the principals of integrity to its clients, and a work ethic unchallenged. Phoenix ONE works with clients to develop strategic sales and marketing plans for success. Phoenix will rise to the challenge increasing your sales and profits and will define your strategic positions for growth. 

As Published for Wells Fargo Bank Newsletter . . . Your proposal offers you three basic opportunities to differentiate your company and your services. According to Simmel, you should always offer a unique selling proposition, a unique marketing proposition and a unique value proposition. “You must determine your particular strengths in solving a 'prospect’s needs. . . . .You must look at every response in the form of an opportunity to highlight your business,  and its ability to solve  and exceed a prospects needs. If you have a way to solve a prospect’s problem, that’s what you bring to the table; define it and drive that point home. The response needs to showcase the capability that makes you unique”. Bill Simmel, Phoenix ONE Founder as published in Well Fargo Bank's Small Business Journal  June 2005  As Published SM Magazine: In today's market . . . most business managers and owners spend a greater amount of time working IN their business, and too little time growing it.". . . "Inevitably, this creates a great reliance upon a FEW major customers. . .They will control Your Business; Your Growth, Your Profits and Your Independence... doesn't this contradict all the reasons you decided to be in your own business... What are you doing to change this”? . . . Bill Simmel, Phoenix ONE Founder as Published; SM Builder Magazine Sept 2002 Read What People are Saying:  “ During our Annual Sales Meeting, we gave the floor to Phoenix ONE and the next thing we knew our team was engaged. The presentation was unlike other speakers we brought in, it was forthright and actual. Bill Simmel gave us a new way to approach our customers and make it fun to learn. He discussion on POTENTIAL LOST was fantastic. “. . Richard Owens, CEO, GenCOM Information Systems, Richmond, VA. Annual Sales Meeting June 2005 "Mr. Simmel had us laughing one minute and waiting to jump into our clients' boardrooms the next " ... " I highly recommend this session for anyone looking to improve their sales practices "... Jack McKenon, VP, OTRC Industrial Group, Texas, Group Meeting March 2006 ..."Bill Simmel, provided insight into operating a small business that comes from real experience. Our  Symposium was enriched by his presentation on small business marketing, and pitfalls.  With a group of 500 people, Bill captured the crowd and was given double the allotted time on stage just to please the audience and answer the many questions". . . . Kristen Ellerwood, Director Southern Calif. SBA Challlenge September 2006