ONLINE RESEARCH CREATES OFFLINE OPPORTUNITIES Small gains in your conversion rates can have enormous
impact on your revenues and profits. Increasing conversion rates can help you increase your revenues and reduce marketing
expenses. Here are just a few techniques that have a powerful impact on conversion rates:
Emphasize your Unique Selling Proposition
(USP)
Consider what you do better than your competition and how your clients benefit from that differentiation. This
should be the first message your visitor sees. Also consider your UMP - Unique Marketing Position to emphasis
your strengths -Then develop your Unique Value Proposition to provide a value for your visitors consideration.
Utilize expert selling principles
The
Internet may be a relatively new technology, but that doesn't change the fundamental psychology of customer buying behavior.
Improve navigation and usability
If
your customers get frustrated and confused, they will go elsewhere (and most never return). Make it simple, logical, and fast.
Shorten the path to the Point of Action
(POA)
Make it easy for the person who knows what they want. If it is easy, they will take action, and that means revenue.
Better conversion rates don't just mean more sales; they mean more sales without additional marketing expenses. Plus,
conversion rates not only determine how much you're selling, but also tell you a lot about whether you're tuned in to the
things that matter to your customers: performance, convenience, quality, value and customer service.
STEP
THREE: Sell More, More Often 4
