DEVELOP
AN INTERNET MARKETING PLAN Building
a website without an Internet Marketing Plan would be like building your house without blueprints-
Build it and they will come only works in the movies!
Small
to Large Business must have an internet strategy in place. Too often, companies hand over their web initiative to the
a website developer or a technology department, thinking that a website is a troublesome but necessary part of doing business.
In reality, a properly executed Internet Marketing Plan could be your single most
cost effective sales and marketing
tool.
Do the following statements describe your Internet Marketing
Plan?
It supports your strategic business objectives. - The Internet strategy should
reflect the goals and objectives of your organization.
It is based on your overall marketing strategy - The Internet strategy should
be an extension of your overall marketing strategy- a powerful tool to accomplish your overall marketing goals.
It reflects your company's brand and image - You have worked hard to develop an image and brand for
your organization. Make sure an ineffective website doesn't dilute your efforts.
STEP TWO: Convert
Visitors into Customers 4
