DEVELOP AN INTERNET
MARKETING PLAN
Building
a website without an Internet Marketing Plan would be like building
your house without blueprints-
Build it and they will come only works in the movies!
Small to Large Business must have
an internet strategy in place. Too often, companies hand over their web initiative to the a website developer or a technology
department, thinking that a website is a troublesome but necessary part of doing business.
In reality, a properly executed
Internet Marketing Plan could be your single most cost effective sales and marketing
tool.
Do the following statements describe
your Internet Marketing Plan?
It supports your strategic business
objectives. - The
Internet strategy should reflect the goals and objectives of your organization.
It is based on your overall marketing
strategy - The Internet strategy should be an extension of your overall marketing strategy- a powerful tool to accomplish
your overall marketing goals.
It
reflects your company's brand and image - You have worked hard to develop an image and brand for your organization.
Make sure an ineffective website doesn't dilute your efforts.
STEP TWO: Convert Visitors into Customers 4
